psyground

Maximization Scale

Thirteen statements about searching widely, comparing alternatives, and aiming for the best possible choice rather than one that is good enough.

Method and research sources

What the Maximization Scale measures

The original scale was designed to distinguish maximizing—seeking the best possible option—from satisficing—choosing an option that meets important criteria. It samples searching, comparison, decision difficulty, and standards.

How scoring works

Each item is rated from 1 to 7. We report the mean to one decimal place, also ranging from 1 to 7; no items are reverse scored.

Method and sources

The original paper and two studies comparing or refining maximization measures are listed below.

  1. Original publication
    Maximizing versus satisficing: Happiness is a matter of choice

    Barry Schwartz, Andrew Ward, John Monterosso, Sonja Lyubomirsky, Katherine White, Darrin R. Lehman

    2002
  2. Validation study
    A short form of the Maximization Scale: Factor structure, reliability and validity studies

    Gergana Y. Nenkov, Maureen Morrin, Andrew Ward, Barry Schwartz, John Hulland

    2008
  3. Validation study2012

Resources are linked by decisions, perfectionism, and procrastination—not by a pathology label.

Questions about maximizing

Is a high score bad?

Not inherently. Thorough search and high standards can help, but may also cost time or increase regret depending on the decision.

What score makes me a maximizer?

There is no validated universal cutoff. Treat the score as a continuum and compare it with your actual decision outcomes.

Is satisficing the same as careless choice?

No. Satisficing means defining important criteria and stopping when an option meets them, not ignoring consequences.